The Illustrations

Illustrations Product Line Drawings Other Product Illustrations Theme-based Illustrations

Illustrations

Illustrations have two purposes: to make text (more) understandable and to break up the layout and improve legibility. The information they contain is easy to understand. Illustrations do not, for example, explain technical functions (infographics do this). And they do not represent a specific topic (icons do that).

Product Line Drawings

The preferred method of illustrating our products is the so-called line drawing. Please note, these line drawings are not highly detailed illustrations (such as a rendering), but purely a design element. Line drawings may therefore only be used where specific details are not a critical part of the communication.

We use the variation of a white line drawing on a green background on packaging or pages to separate chapters.

The variation with a green drawing, white in-fills and grey background is particularly suitable for signage at trade fairs or events as the illustration is reduced to the essentials and can therefore be easily captured.

Green colour variants

Grey colour variants

Other Product Illustrations

Reductions

To emphasise a specific functionality or to focus on small elements (for example a disruptor on a product rendering), our products can be illustrated in an even more reduced form as a pure outline. In this way, the USP to be conveyed is more clearly revealed.

Reductions

Transparent View / Augmented Reality

If the purpose of the communication is the Reflex Smart City App, products displayed by the app may be shown in, for example, transparent view.

Transparent view

Theme-based Illustrations

Themes such as energy efficiency, climate change or water quality are closely associated with our products. We use theme-based illustrations to clarify this. In this way, we indirectly show the benefits our solutions offer.

Sample illustration without product reference