Due to the autonomous nature of our OEM customers’ commercial activities, the OEM sales channel has been given a memorable corporate design. The most important element here is the logo.

Clean design: The Winkelmann OEM Competence logo is based on the well-known Winkelmann lettering. It is augmented by the statement ‘our expertise’ - a promise of quality. As all OEM communications are in English, the statement must also always be written in English. 

This logo is available in two colourways. The version with the black subline is an exception for use on business cards or where legibility is not guaranteed due to the small size of the logo. The all black version ensures better legibility.

We use Winkelmann Building+Industry business cards for Winkelmann OEM Competence. The standard business card has contact details and the WBI logo on the front and the three brand logos on the reverse.

Format
84 x 54 mm

Material
high quality, brilliant white board 246 g/m²

Colours
C 90 | M 60 | Y 15 | K 0

Winkelmann Building+Industry business cards are saved as a standard writable file by Winkelmann Group Purchasing and can be requested and ordered from Frau Tanja Mense, tanja.mense@winkelmann-group.com. 

We use Winkelmann Building+Industry stationery for Winkelmann OEM Competence. Relevant Word templates can be easily downloaded from our internal Winkelmann Connect Intranet.

Please note that we use Arial instead of our corporate font Myriad Pro for Word templates (and all other MS Office applications). Why? Arial is available free of charge for all Windows systems.

Format
210 x 297 mm, DIN A4

The boilerplate for mail sent from Winkelmann OEM, i.e. the signature, contains the following information in this order:

• the name of the sender
• the OEM logo
• full contact details for the sender
• followed by the logo: A Winkelmann Building & Industry Brand

The IT department will set up signatures for all Outlook accounts.

The primary colour for the Winkelmann OEM Competence sales channel is blue – as can be clearly seen in this brochure.

Visible brand identity in virtual meetings: Please use the background for your brand team (i.e. the brand from your email signature) for internal video conferences in MS Teams, in this case Winkelmann OEM Competence.