Thinking not only about tomorrow today, but also far beyond: energy efficiency, sustainability and comfort – these are the values that have always driven us at the three brands which form the Winkelmann Building+Industry division of the Winkelmann Group. As a leading supplier of high-quality systems for heating and hot water supply technology, Reflex Winkelmann GmbH is ideally equipped and positioned to meet future challenges.

Brand structure

Three strong brands under one roof – the Winkelmann Building+Industry business unit: Reflex (with the Sinus brand), nema, and Winkelmann OEM Competence.
Each brand is uniquely positioned and has its own highly effective corporate design.

The standard Winkelmann Building+Industry business card has contact details and the WBI logo on the front and the three brand logos on the reverse.

Format
85 x 55 mm

Material
high quality, brilliant white board 246 g/m²

Colours
C 90 | M 60 | Y 15 | K 0

Winkelmann Building+Industry business cards are saved as a standard writable file by Winkelmann Group Purchasing and can be requested and ordered from Frau Tanja Mense, tanja.mense@winkelmann-group.com. 

Word templates for WBI stationery can be easily downloaded from our internal Winkelmann Connect Intranet.

Please note that we use Arial instead of our corporate font Myriad Pro for Word templates (and all other MS Office applications). Why? Arial is available free of charge for all Windows systems.

Format
210 x 297 mm, DIN A4

The WBI presentation template allows us to transfer our corporate values into PowerPoint presentations: it is CD-compliant and easy to use.

The template is available from our internal Winkelmann Connect Intranet.

The boilerplate for mail sent from WBI, i.e. the signature, contains the following information in this order:

• the name of the sender
• the WBI logo
• full contact details for the sender
• and finally the logos for the other brands: Reflex, nema and Winkelmann OEM Competence

The IT department will set up signatures for all Outlook accounts.

Our web design applies to every page of our net presence. Please ensure you adhere to the following specifications at all times:  

1. Colours
The colour palette for our website is the same as the defined primary and secondary colours. The secondary colour is used as the background colour and headlines as far as this is possible.

2. Typography
We use the substitute font Arial on our website.

3. Image style
WBI images comprise images of our case studies which are constructed as duotone images using the secondary colour and black.

Visible brand identity in virtual meetings: Please use the background for your brand team (i.e. the brand from your email signature) for internal video conferences in MS Teams, in this case Winkelmann Building&Industry.

Winkelmann Building+Industry has its own set of icons.

It is exclusively for internal use – in the Winkelmann intranet, for example.