Reflex Corporate Design Manual

Dear Business Partners,

Having a corporate design ensures Reflex has a uniform and instantly recognisable brand image. We are therefore strengthening the identity of our valuable brand which we support every day through our innovative work and conviction. 

We are at the forefront of the development of sustainable technology that increases heating and cooling system efficiencies. The capacity for innovation in our business has always be exceptionally high and this will remain so going forwards. We think in solutions. That is the core of who we are.

Our corporate design ensures that what makes us tick is visible both inside and outside the business: it shows what makes us tick, our values, our attitude, our work. At a glance, corporate design clearly tells our customers, suppliers and other interested parties - this is Reflex. Intelligent, dynamic, linked together.

It is vital that our logo, corporate colours, typography and images are the same in every communications channel – across all our target markets and for all our target groups. We therefore request that you do not deviate from the specifications defined in the following pages.

Invest with us in a uniform, strong business that inspires through its portfolio, its expertise and its consistent solutions-based approach.

Thank you for collaboration!

The Reflex Brand

What makes Reflex a brand? What is our message, what drives us, how do we think outside the box? An introduction to our brand identity.  

Design Basics

Our Design Basics ensure Reflex has a uniform presence: logo, brand colours, typography, images, graphics.

Printed Material

From business cards, through price lists, to product brochures: all our printed material has a consistently recognisable design and is available as templates.

Packaging

The packaging says Reflex! Our packaging has a clear, instantly recognisable design.

Digital Media

Websites, apps and mail signatures: ensuring Reflex is clearly identifiable in all digital applications. Digital design gives our brand a instantly recognisable presence.

Point of Sale/Point of Interest

We make intelligent use of surfaces: at trade fairs, on roll-ups and on vehicles, the language of the Reflex brand is spread far and wide – clearly and visibly.

WBI Brand Communication

With Winkelmann Building+Industry, we have all our strong brands under one roof: Reflex, nema and Winkelmann OEM Competence. Each brand has its own strong corporate design.